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Blue Packaging Says Healthy Eating
Survey results: 76% of those shown two brands of breakfast cereal, orange juice and a yogurt drink believed the blue packaged products to be the healthier choice. In their press release, OKI Printing Solution quoted color psychologist Angela Wright. "The 76 per cent agreement rate comes as no surprise to me. Blue is not a natural food colour, however it can be wisely used in the marketing of low-fat foods as it encourages people to eat less," she said."Blue is the colour of the mind and evokes a sense of responsibility, tending to encourage us to be on our best behaviour so unconsciously consumers believe the product is lower in fat than other brands," she added. |
Blue Packaging
Blue relates to trust, honesty and reliability, strength and unity. When used in your packaging colors it communicates trust and reliability in the product.
The darker the blue, the more professional, serious and conservative the product will be perceived to be. The lighter the blue the softer and more creative the product will be perceived to be.
Blue can indicate a product that will contribute to the buyer's relaxation and calmness. Younger people often see blue to be a color for more mature people so avoid its use if trying to capture the youth market, unless you choose the brighter, more neon or electric blues.
Of course you need to take into account that universally blue is the most liked color by both males and females and therefore the safest color to use, although it is often considered boring and predictable. Just choose the right blue that relates to your specific market.
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