DDDIQ
مدیر ارشد
Relationships between Sustainable Architecture & Tourism
Hotel Constructing & Glocalization Think
پیوندهای معماری پایدار و گردشگری
هتل سازی و تفکر جهان وطنی
پائولا ددا
ترجمه ی یاسین درودیان
Hotel Constructing & Glocalization Think
پیوندهای معماری پایدار و گردشگری
هتل سازی و تفکر جهان وطنی
پائولا ددا
ترجمه ی یاسین درودیان
Abstract:
Given the inevitability of the tourism industry as an economic phenomenon bound to expand globally, we have to find a way to make it sustainable. Architecture can be the first means to link the global dimension of the phenomenon to its local implications. The "glocalization" of smart solutions implies the global spreading of sustainability principles, the search for
awareness of being part of the same global market. Best practices and success stories could then be shared, not for "cloning them, but to better understand the underlying concept and logic and to adapt them to different local realities. Nevertheless the marketing of sustainable architecture will be a difficult challenge, given its dependence on local style and traditional knowledge and materials, which make every project different from the others in terms of style, form and structure. The lack of a common aesthetics that would make sustainable architecture recognizable worldwide leaves to architects the responsibility of highlighting the advantages and potential of their buildings In the case of hotels and tourist resorts, it
is also up to the developer to fully understand the possibilities offered by sustainable architecture, opening the tourism sector to a new age of cultural discovery in the full respect of local environments. If travel does not yet broaden the mind, the challenge is for us architects and developers to put Lord Byron's words into action.
Given the inevitability of the tourism industry as an economic phenomenon bound to expand globally, we have to find a way to make it sustainable. Architecture can be the first means to link the global dimension of the phenomenon to its local implications. The "glocalization" of smart solutions implies the global spreading of sustainability principles, the search for
awareness of being part of the same global market. Best practices and success stories could then be shared, not for "cloning them, but to better understand the underlying concept and logic and to adapt them to different local realities. Nevertheless the marketing of sustainable architecture will be a difficult challenge, given its dependence on local style and traditional knowledge and materials, which make every project different from the others in terms of style, form and structure. The lack of a common aesthetics that would make sustainable architecture recognizable worldwide leaves to architects the responsibility of highlighting the advantages and potential of their buildings In the case of hotels and tourist resorts, it
is also up to the developer to fully understand the possibilities offered by sustainable architecture, opening the tourism sector to a new age of cultural discovery in the full respect of local environments. If travel does not yet broaden the mind, the challenge is for us architects and developers to put Lord Byron's words into action.
